5 days starting 29 Nov until 3 Dec 2017
Crown Regency, Kuala Lumpur
Who Should Attend
Digital Marketing, Sales & Marketing, Project Management, Marketing Analytic, Marketing Communications, Business Development
Introduction to Marketing
To acquire basic understanding of marketing structure and framework.
B2B and B2C 360 Marketing Planning and Implementation
To be able to strategize the right channels according to customers and required business objective.
B2B Product Marketing
To be able to strategize, implement, enable a profitable strategy through product management and marketing.
B2B and B2C Content Strategy
To enable marketer to tell compelling stories about their organization culture, mission and strategy online.
Marketing Operations Management
To be able to map out key processes, project and program manage marketing operations function.
Data Privacy Laws
Data Privacy laws, Do Not Call, Private Data Protection Laws have become ever increasingly important. This is a fundamental requirement every professional needs.
Social Media Intellectual Property, Copyrights, Patents and Trademarks
Basic understanding of IP is a requirement every professional need in this internet era.
Marketing Analytics – ROMI (Returns of Marketing Investments)
Marketing Analytics, Basic Dashboarding completes the strategy to management by tracking key master data as part of business intelligence.