Duration
5 days starting 29 Nov until 3 Dec 2017
Venue
Crown Regency, Kuala Lumpur
Who Should Attend
Digital Marketing, Sales & Marketing, Project Management, Marketing Analytic, Marketing Communications, Business Development
MODULE 1
Introduction to Marketing
To acquire basic understanding of marketing structure and framework.
MODULE 2
B2B and B2C 360 Marketing Planning and Implementation
To be able to strategize the right channels according to customers and required business objective.
MODULE 3
B2B Product Marketing
To be able to strategize, implement, enable a profitable strategy through product management and marketing.
MODULE 4
B2B and B2C Content Strategy
To enable marketer to tell compelling stories about their organization culture, mission and strategy online.
MODULE 5
Marketing Operations Management
To be able to map out key processes, project and program manage marketing operations function.
MODULE 6
Data Privacy Laws
Data Privacy laws, Do Not Call, Private Data Protection Laws have become ever increasingly important. This is a fundamental requirement every professional needs.
MODULE 7
Social Media Intellectual Property, Copyrights, Patents and Trademarks
Basic understanding of IP is a requirement every professional need in this internet era.
MODULE 8
Marketing Analytics – ROMI (Returns of Marketing Investments)
Marketing Analytics, Basic Dashboarding completes the strategy to management by tracking key master data as part of business intelligence.